EXPRESSIONS OF INTEREST
For 2020 NOW OPEN!

Entries deadline extended to Friday 14 February.

All submissions are reviewed together by the Open House Building Council over two sessions in February.

You will be notified of the outcome via email Friday 21 February. Updated: Monday 3 March.

SUBMIT NOW

 

 

 

Open House Melbourne is the largest and longest-running Open House program in Australia, with an attendance of 101,448 accross the 2019 Open House Melbourne Weekend and July Program. The program is a great opportunity for building owners, managers, custodians, and architects to reach a broad cross-section of the community, accessing completely new audiences.

Most buildings participate to promote their activities to a new and different audience, and engage with the local community. They participate to encourage the public to become advocates of good design and to value their building and its present use and activities.

Of the reasons people attend, over 83% participated to stay informed and learn more about their city’s architecture. 95% of respondents reported they would visit more buildings in their own time and 98% would like to attend more Open House events.

View 2019 Event Report

Questions:
info@ohm.org.au
03 86488612

Free

to all

97,403

WEEKEND BUILDING VISITS IN 2019

161,516

UNIQUE VISITS TO THE WEBSITE, JAN – AUG 2019

Measures of
Significance

Our mission is ‘to foster public appreciation for architecture and public engagement in the future of our cities’.

For a site to be included in the Open House Weekend program it must answer yes to some of the following:

  • Does the building represent design excellence? Is it award-winning?
  • Is it innovative, pushing boundaries and/or a great addition to the skyline?
  • Is this a significant heritage building? Is it a rare example?
  • Is this an exemplar in the space of Environmentally Sustainable Design (ESD)?
  • Does the building contribute to a more resilient city?
  • Does the building contribute to a more equitable, inclusive and safe city?
  • Does the building represent innovation in new housing models, shifting the needle on housing affordability? Providing better designed public housing?
  • Does the building tell an important story about Melbourne’s past, present or future? About Melbourne as a multi-cultural city?
  • Does the building offer insights into how the city operates?
  • Does the building (or tour) offer a once in a lifetime/very special opportunity?
  • Will there be a great experience for families? Are we inspiring the next generation of design professionals/future urbanists/active citizens?

 

Promotion and
MARKETING CAMPAIGN

 

Open House Melbourne is able to promote your building to a wide audience, with an established online audience of over 92,888 people on our email and social media database and 200,000+ annual website visits.

The 2019 Melbourne Weekend media campaign generated over 350 media hits with a reach of 16,574,293.

Buildings are also included, with individual listings, in printed programs and the Open House Melbourne website.

 

The successful 2019 Open House Melbourne media campaign, managed by partners Zilla & Brook, generated a total PR value of $3,770,367. Zilla & Brook continue to increase the reach of our events by applying creative and low-cost strategies.

The distribution of media coverage for the 2019 campaign consisted of:

  • Radio: 32%
  • Online: 32%
  • Print: 21%
  • TV: 15%

97%

OF 2019 BUILDINGS WOULD PARTICIPATE AGAIN

96%

PARTICIPATE TO PROMOTE THEIR ACTIVITIES TO A NEW AND DIFFERENT AUDIENCE, AND ENGAGE WITH THE LOCAL COMMUNITY

90%

PARTICIPATE TO ENCOURAGE THE GENERAL PUBLIC TO VALUE AND BECOME ADVOCATES FOR THEIR BUILDING

Why is Open House
Free?

 

The core of the Open House concept lies in the direct experience of architecture and design, accessible and free to all.

A free event… is accessible and upholds everyone’s right to the city

A free event… attracts a large and diverse audience

A free event… encourages people to explore and engage with architecture and design in an informal way

What building custodians
say about Open House

We participate to promote our approach to architecture and spark discussion on what healthy, sustainable buildings are.

– 2019 Building host

A massive thank you for including my house in the program. We had such a great day – everyone who came through the house was just so lovely. I was very daunted about the prospect of opening the house to strangers, but it was such an overwhelmingly positive experience. Our volunteers were amazing as well, what a great weekend!

— Anna Rozen,
Homeowner and building host Melbourne 2019

A very positive experience for all involved. Great Opportunity to showcase the relevance of the Tafe to the local community, while also hearing stories from People who studied at Tafe at different times.”

— Bendigo Tafe, 2019

I think the benefit of making Architecture accessible to the wider public and educating people about Design has far-reaching implications for the profession. That’s why I’m such a big supporter of Open House Melbourne. The more the public understand and experience good Design the better it is for all of us.

– BKK Architects, 2017

We really enjoyed being part of Open house Melbourne 2017. It’s the interaction with the people and the hard work of the volunteers that makes this such a unique and wonderful weekend. Putting a smile on people’s faces never gets tiring.

– Residential Home Owner, 2017

Most of our visitors were locals; many who had not visited the homestead before and many also who learned of the homestead for the first time through the Open House Melbourne program.

– Woodlands Historic Homestead